︎ Business Directory
︎ Yellow Pages

We created a restaurant that gave away free pizza. Then, without telling anyone where to look, a letterbox drop asked people to find the place. The clue - “Look us up the way you would any other business.” Our call centre then recorded the results.

The website demonstrated the effectiveness of yellow pages. It included hidden camera footage of customers streaming in to the restaurant, testimonials and a case study of the entire project.