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︎︎︎ CREATIVE DIRECTOR
︎︎︎ MELBOURNE AUSTRALIA
First we created the Live Cricket scoreboard, then we stepped it up a notch. Beating Apple to create the worlds first smart watch* the VB Live Cricket Watch, a first of its kind device that delivered up-to-the minute live scores from the Australian Test matches, One-Day games and the ICC World Cup straight to the wrists of Aussie cricket lovers.
Australians loved them. Buying them on ebay for over $500. Some only willing to part with them for $1,500.

*Our watch wasn't as good as the iWatch. Unless your only love is Cricket, then it's on par.

THE WATCH


VB HANDY from Russel Fox on Vimeo.





THE SCOREBOARD

Victoria Bitter - Live Cricket Scoreboard from Russel Fox on Vimeo.