︎ Alcohol / Beer
︎ Victoria Bitter
︎ Victoria Bitter
︎ KNOCK OFF TIME
This iconic Australian brand didn’t need reinventing.
Instead, we incrementally gave it a modern feel while staying true to its historic tone.
Instead, we incrementally gave it a modern feel while staying true to its historic tone.
![](https://freight.cargo.site/t/original/i/5580c70822dd9dc14a90eccc87021ccfde2a4050a36d22a8b415180cc6b7721a/VB_OOH_o.jpg)
![](https://freight.cargo.site/t/original/i/6de4379f9be58794255121903152b0188225bfd3847378932a5142881343aae0/VB_OOH5_o.jpg)
![](https://freight.cargo.site/t/original/i/8be4e47f0f3cdc107df882ebbc081f12f740c5b505673d5730c3973f974d4f8c/VB_OOH4_o.jpg)
![](https://freight.cargo.site/t/original/i/02ce68b1970e614f8b68e1ea7e2cc7d4c41bcea7c3c69884855f9cef237b6def/Screen-Shot-2021-08-13-at-2.03.18-pm.png)
![](https://freight.cargo.site/t/original/i/7316c98fd7cb42b2925ace13a52f06a37a40d286167a07d82b032d36e545e2eb/Screen-Shot-2021-08-13-at-2.03.29-pm.png)
![](https://freight.cargo.site/t/original/i/e6d2d227803321d517a707eedd326fb1843a9a33cf518afc0ac70b4c1aa5e61b/Screen-Shot-2021-08-13-at-2.03.24-pm.png)
![](https://freight.cargo.site/t/original/i/0f7bc67a4df5766c6f0e53b906aaf618a3ccc40f719804207449580070feba7c/Screen-Shot-2021-08-13-at-2.03.36-pm.png)
![](https://freight.cargo.site/t/original/i/9fd73e75f11428e7dd9e91cf8da2425e0815b3c6448fabf5318580f6f9414751/Screen-Shot-2021-08-13-at-2.03.46-pm.png)
![](https://freight.cargo.site/t/original/i/a643996a7e758a221a3fb6ab866c7b5d67856006303c0f7b04acc129c265e959/Screen-Shot-2021-08-13-at-2.04.36-pm.png)
![](https://freight.cargo.site/t/original/i/84d1ff99d65b9e5554c679f3ca6a8dcda191fd1b3ec60739eab04f2e059b46df/Screen-Shot-2021-08-13-at-2.04.11-pm.png)
![](https://freight.cargo.site/t/original/i/593fcabf18c2b50259b8e844e30b6ae6018c8b1b2adf3114218900cd2dcc8a2e/Screen-Shot-2021-08-13-at-2.04.15-pm.png)
![](https://freight.cargo.site/t/original/i/81c8e1a87960990b9e2f719c6481d6f7deae6479d819cd2c0a71030e30ff2adb/Screen-Shot-2021-08-13-at-2.04.27-pm.png)
![](https://freight.cargo.site/t/original/i/a28a7bb7dd4a0342b84ec642583d27cf7e11d058ef7d7e669b4f4db37ede551c/VB_OOH3_o.jpg)
![](https://freight.cargo.site/t/original/i/5fc3c40e58fae292ecc466bc4a8920ef904b0d87c297634e0d165e5d5819bbab/VB_OOH2_o.jpg)
![](https://freight.cargo.site/t/original/i/24f4ef04d30992b01676c491bef0331b73ae9f8c220e2036d0816cc808134c6d/VB_OOH6_o.jpg)
![](https://freight.cargo.site/t/original/i/ba074379798cb9d877b7317ee5df34810ae8c24dae792f1cd55818b20c6c3468/VB_OOH7_o.jpg)
︎ Beer
︎ Victoria Bitter
︎ Victoria Bitter
︎ LIVE CRICKET WATCH
VB were the major sponsor of the cricket. To celbrate we beat Apple to create the worlds first smart watch* the VB Live Cricket Watch, a first of its kind device that delivered up-to-the minute live scores from the Australian Test matches, One-Day games and the ICC World Cup straight to the wrists of Aussie cricket lovers.
Australians loved them. Buying them on ebay for over $500. Some only willing to part with them for $1,500.
*Our watch wasn't as good as the iWatch. Unless your only love is Cricket, then it's on par.
Australians loved them. Buying them on ebay for over $500. Some only willing to part with them for $1,500.
*Our watch wasn't as good as the iWatch. Unless your only love is Cricket, then it's on par.
![](https://freight.cargo.site/t/original/i/cf17f9228a21dbdb673362e0026a40da1e09cf0fec55edc88a2b13fb2b6d2a40/Screen-Shot-2017-07-26-at-4.08.51-PM.png)