︎︎
︎︎︎ GROUP CREATIVE DIRECTOR
︎︎︎ MELBOURNE AUSTRALIA
︎ Alcohol / Beer
︎ Victoria Bitter
︎ Victoria Bitter
︎ KNOCK OFF TIME
Victoria Bitter didn't need reinventing. Few brands in Australia carry that kind of earned equity.
'Knock Off Time' modernised VB without touching what made it great. The campaign celebrated the ritual every working Australian knows: that first cold one at the end of the day. Not aspirational. Not ironic. Just honest about what the brand has always meant.
'Knock Off Time' modernised VB without touching what made it great. The campaign celebrated the ritual every working Australian knows: that first cold one at the end of the day. Not aspirational. Not ironic. Just honest about what the brand has always meant.
︎ Beer
︎ Victoria Bitter
︎ Victoria Bitter
︎ LIVE CRICKET WATCH
VB were the major sponsor of the cricket. To celbrate we beat Apple to create the worlds first smart watch* the VB Live Cricket Watch, a first of its kind device that delivered up-to-the minute live scores from the Australian Test matches, One-Day games and the ICC World Cup straight to the wrists of Aussie cricket lovers.
Australians loved them. Buying them on ebay for over $500. Some only willing to part with them for $1,500.
*Our watch wasn't as good as the iWatch. Unless your only love is Cricket, then it's on par.
Australians loved them. Buying them on ebay for over $500. Some only willing to part with them for $1,500.
*Our watch wasn't as good as the iWatch. Unless your only love is Cricket, then it's on par.
