︎︎
︎︎︎ CREATIVE DIRECTOR
︎︎︎ MELBOURNE AUSTRALIA
︎ Shoes
︎ Puma Hybrid
︎ Puma Hybrid
︎ ASTRO
To launch Puma’s new cross training sneaker we built ASTRO, a program that detects human movements in real time. Based on the users ability to do an exercise it then increases Astro’s ability to do that exercise accordingly.
Films of ASTRO being trained by Puma athletes Scott Pendlebury, Renae Ingles, Sydney Stack and Katie Brennan, Jack Ziebell, Sarah and Jessica Hosking, and Jeremey Howe launched the campaign.
Thousands of training sessions were held at installations and Puma stores Around the country. Every session created personalised social content.
Films of ASTRO being trained by Puma athletes Scott Pendlebury, Renae Ingles, Sydney Stack and Katie Brennan, Jack Ziebell, Sarah and Jessica Hosking, and Jeremey Howe launched the campaign.
Thousands of training sessions were held at installations and Puma stores Around the country. Every session created personalised social content.
