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︎︎︎ GROUP CREATIVE DIRECTOR
︎︎︎ MELBOURNE AUSTRALIA
︎ Lottery
︎ OZ Lotto
︎ OZ Lotto
︎ KINDA LIFE CHANGING
Lottery advertising has always been obsessed with the extreme. Private jets. Dreams that don't look anything like yours.
Australians dream differently. Pay off the mortgage. Stop checking the account before groceries. Retire five years earlier than planned.
'Kinda Life Changing' rejectes the fantasy playbook, in the most understated Ozzie way possible.
Australians dream differently. Pay off the mortgage. Stop checking the account before groceries. Retire five years earlier than planned.
'Kinda Life Changing' rejectes the fantasy playbook, in the most understated Ozzie way possible.
