︎︎
︎︎︎ CREATIVE DIRECTOR
︎︎︎ MELBOURNE AUSTRALIA
︎ Banking Sponsorship
︎ NAB
︎ NAB
︎ FOOTIFY FM
Australia’s favorite game had never been commentated in another language before. We saw this as not only as an opportunity to reinforce NAB's sponsorship and get some attention on Grand Final day, but to grow the very thing they sponsor as well.
All the commentators were recruited and cast via social media. They were then trained by some of sports' best commentators and their progress was followed on social media. Highlights and commentary from the actual game was also then shared via social media.
For the first time ever live AFL commentary could be streamed online or listened to on cable TV.
All the commentators were recruited and cast via social media. They were then trained by some of sports' best commentators and their progress was followed on social media. Highlights and commentary from the actual game was also then shared via social media.
For the first time ever live AFL commentary could be streamed online or listened to on cable TV.
