︎︎
︎︎︎ CREATIVE DIRECTOR
︎︎︎ MELBOURNE AUSTRALIA
︎ Beer / Alcohol
︎ Corona
︎ Corona
︎ FROM WHERE YOU’D RATHER BE
This campaign turned a Mexican beer into an Australian icon, becoming the most successful advertising campaign in the Australian beer market. Single shot commercials celebrated Corona’s ‘escape’ ideology giveing views a sense of escape in the process. An online film directed by legendary surf film director Taylor Steele launch the campaign and Large format outdoor made relaxed summer moments culturally relevant to Corona.
Single shot commercials celebrated Corona’s ‘escape’ ideology giveing views a sense of escape in the process.
Large format outdoor made relaxed summer moments culturally relevant to Corona.
A book deepened the emotional connection between the brand and its audience with fresh storylines, character information and journey details.
