︎︎

︎︎︎ CREATIVE DIRECTOR
︎︎︎ MELBOURNE AUSTRALIA

︎ Beer / Alcohol
︎ Carlton Dry

︎HELLO BEER

Young men are pretty savvy these days when it comes to advertising and quick to call bullshit on it. Knowing that they don’t like a hard sell, the idea was to provide them with something entertaining. These spots demonstrate the spontaneous and inventive activities young blokes get up to while having a couple of beers.